Which ads made money

Tag the landing URL

Google Ads should land on a URL that includes utm_source=google and utm_medium=cpc (ppc or paid also count). Cashline reads those parameters once, on the first hit, and again as last-touch when they are present on a later URL.

Read the channel table, not a vanity graph

The dashboard lists channels the way a media buyer already talks: google/cpc, google/organic, facebook/cpc, email, chatgpt, direct. Each row is visitors, pageviews, purchases, ZAR, and revenue per visitor. Rows appear only for channels that actually showed up.

Last click is not a morality play

First touch answers “which campaign introduced them.” Last touch answers “what they were in when they paid.” Both are on the dashboard. Neither is a score out of ten.

https://yourproduct.co.za/pricing?utm_source=google&utm_medium=cpc&utm_campaign=brand_jhb